About Us

ima means “mum” and “in the present”. You have become a mum and dad and that is something to be proud of, although it has turned out completely different than you’d hoped for. Your child’s physical present here is only brief, which is why it is so important to use every moment you have to cuddle, admire, show, photograph and cherish it.

The feather represents the softness of birth, the vulnerability of life as well as its resilience; bending but not breaking and very slowly finding a new future again in which you can always return to the memory of this moment.